Middelburg is not so named by choice. It is in the middle of a fascinating area in the Great Karoo, the hub from which the tourist can enjoy a Karoo Experience with a difference. Middelburg lies in the Upper Karoo, 1 279 m above sea level, with an average climate. The town is located halfway between Port Elizabeth and Bloemfontein, as well as between Johannesburg and Cape Town. Fifteen towns are within a 150 km radius from Middelburg, thus making it the ideal location for the distribution of goods and services.
Agricultural activities range from intensive crop production and mixed farming in winter rainfall and high summer rainfall areas to cattle ranching in the bushveld and sheep farming in the arid regions. Maize is most widely grown, followed by wheat, oats, ...